Smart, PILTEL launch own price-cut promo
Smart Communications Inc. and Pilipino Telephone Corp. (PILTEL) have joined the bandwagon in the wireless market by launching Thursday its own version of unlimited voice service.
Dubbed as the Smart 25/8 Unlimited Call or Text promo, prepaid subscribers of Smart and PILTEL’s Talk ’N Text have the option to avail themselves of an unlimited number of on-network voice calls for 10 days or unlimited on-network texts for six days.
Unlimited Smart calls for every P115 load is valid for 10 days, while unlimited Smart text is available for P60 valid for six days. The promo will run for 30 days starting March 11.
Ninety-seven percent of Smart and PILTEL’s 19.2 million users subscribe to prepaid service.
Smart legal head Rogelio Quevedo assured that Smart’s network will not be congested and will maintain the highest quality of service and standard for its postpaid subscribers. This is because Smart has installed an access number that will queue all unlimited voice calls.
“Subscribers must have a load of at least P115 before he can participate. One must register through a short message service keyword command via an access number upon registration. It is the designated access number that will contact the intended party therefore it is assured that all calls will be queued thereby freeing the network of congestion,” explained Quevedo.
Smart and PILTEL’s 25/8 unlimited voice call service is a response of the PLDT group to the unlimited intra-call and text services offered by rival Touch Mobile.
Quevedo said Smart and PILTEL are ready to face competitors to “rock the new market segment” initiated by Sun Cellular, the brand name of the Gokongweis’ cellular business.
Following the lead of Sun Cellular’s 24/7 unlimited call and text pricing scheme, Touch Mobile, the cellular unit of Innove Communications Inc., started offering last week unlimited call and text services for P300 a month and unlimited text messaging for P50 for five days. The offer is limited only to Touch Mobile subscribers for 30 days until April 7.
Globe Telecom postpaid and prepaid subscribers are not entitled to the rate reduction promo of Touch Mobile, which targets the lower segment of the cellular market.
Globe had to respond to the buffet of pricing schemes currently offered in the wireless and wireline markets after its net new cellular subscribers dropped to 800,000 in the fourth quarter last year from 1.4 million in the third quarter
Dubbed as the Smart 25/8 Unlimited Call or Text promo, prepaid subscribers of Smart and PILTEL’s Talk ’N Text have the option to avail themselves of an unlimited number of on-network voice calls for 10 days or unlimited on-network texts for six days.
Unlimited Smart calls for every P115 load is valid for 10 days, while unlimited Smart text is available for P60 valid for six days. The promo will run for 30 days starting March 11.
Ninety-seven percent of Smart and PILTEL’s 19.2 million users subscribe to prepaid service.
Smart legal head Rogelio Quevedo assured that Smart’s network will not be congested and will maintain the highest quality of service and standard for its postpaid subscribers. This is because Smart has installed an access number that will queue all unlimited voice calls.
“Subscribers must have a load of at least P115 before he can participate. One must register through a short message service keyword command via an access number upon registration. It is the designated access number that will contact the intended party therefore it is assured that all calls will be queued thereby freeing the network of congestion,” explained Quevedo.
Smart and PILTEL’s 25/8 unlimited voice call service is a response of the PLDT group to the unlimited intra-call and text services offered by rival Touch Mobile.
Quevedo said Smart and PILTEL are ready to face competitors to “rock the new market segment” initiated by Sun Cellular, the brand name of the Gokongweis’ cellular business.
Following the lead of Sun Cellular’s 24/7 unlimited call and text pricing scheme, Touch Mobile, the cellular unit of Innove Communications Inc., started offering last week unlimited call and text services for P300 a month and unlimited text messaging for P50 for five days. The offer is limited only to Touch Mobile subscribers for 30 days until April 7.
Globe Telecom postpaid and prepaid subscribers are not entitled to the rate reduction promo of Touch Mobile, which targets the lower segment of the cellular market.
Globe had to respond to the buffet of pricing schemes currently offered in the wireless and wireline markets after its net new cellular subscribers dropped to 800,000 in the fourth quarter last year from 1.4 million in the third quarter
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