Regulator approves Smart’s latest promo
By DARWIN G. AMOJELAR, The Manila Times Reporter
Smart Communications Inc., the Philippines’ leading mobile-phone service provider, will offer flat-rate calls, in what is seen as its response to the pulse-rate promo launched by second-ranked rival, Globe Telecommunications Inc.
Ronald Solis, National Telecommunication Commission (NTC) chief, said the agency approved Smart’s promo, which will be launched under the prepaid brands Smart Buddy, Addict Mobile Prepaid and Smart Kid Prepaid from January 3 to February 1, 2006.
Smart’s move came on the heels of another price war that began when Globe started offering a 10-centavo a second call rate for prepaid and postpaid mobile-phone subscribers.
According to Smart, subscribers who have an airtime balance of at least P3 may avail of its new promo by simply sending to an access number the cellular-phone number through SMS (short messaging service). "Thereafter, the system will check if the calling party’s airtime balance has at least P3. If the calling party’s balance is less than P3, he will receive an SMS notification that he has insufficient balance to make the call. If the balance is at least P3, the network will trigger a callback to the calling party. Once answered, another call will be triggered to the called party," Smart said.
The company said there is no registration required for the promo.
Smart subscribers can download the flat-rate menu by typing CALL and sending it to an access number. It added that all calls will have a maximum duration of five minutes.
The promotional flat-call rates are P3 for 30 seconds and below; P5 for 31 seconds to one minute; P8 for 1.01 minutes to 2 minutes; P10, 2.01 minutes to 3 minutes and P15 for 3.01 minutes to 5 minutes.
The company noted that the SMS call set-up is free.
Smart Communications Inc., the Philippines’ leading mobile-phone service provider, will offer flat-rate calls, in what is seen as its response to the pulse-rate promo launched by second-ranked rival, Globe Telecommunications Inc.
Ronald Solis, National Telecommunication Commission (NTC) chief, said the agency approved Smart’s promo, which will be launched under the prepaid brands Smart Buddy, Addict Mobile Prepaid and Smart Kid Prepaid from January 3 to February 1, 2006.
Smart’s move came on the heels of another price war that began when Globe started offering a 10-centavo a second call rate for prepaid and postpaid mobile-phone subscribers.
According to Smart, subscribers who have an airtime balance of at least P3 may avail of its new promo by simply sending to an access number the cellular-phone number through SMS (short messaging service). "Thereafter, the system will check if the calling party’s airtime balance has at least P3. If the calling party’s balance is less than P3, he will receive an SMS notification that he has insufficient balance to make the call. If the balance is at least P3, the network will trigger a callback to the calling party. Once answered, another call will be triggered to the called party," Smart said.
The company said there is no registration required for the promo.
Smart subscribers can download the flat-rate menu by typing CALL and sending it to an access number. It added that all calls will have a maximum duration of five minutes.
The promotional flat-call rates are P3 for 30 seconds and below; P5 for 31 seconds to one minute; P8 for 1.01 minutes to 2 minutes; P10, 2.01 minutes to 3 minutes and P15 for 3.01 minutes to 5 minutes.
The company noted that the SMS call set-up is free.
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