PLDT launches mobile TV service; eyeing local networks for more content
Philippine Long Distance Telephone Company (PLDT), the nation's largest phone firm, launched on Thursday a mobile TV service, which will bring television content to 3G-enabled mobile phones.
For just P488 a month, Smart subscribers with mobile TV-capable handsets can subscribe to "myTV" and view 10 channels including CNN, MTV Philippines, Cartoon Network, National Geographic Channel, Pinoy Box Office, History Channel, Solar Sports, Basketball TV, ETC and Jack TV.
Local content providers, such as ABS-CBN Broadcasting Corp. and GMA Network Inc., are also being eyed by PLDT to provide content to myTV service.
The monthly package, which is available to both post-paid and pre-paid Smart subscribers, will be an additional charge on top of the regular postpaid airtime plans. Prep-paid subscribers need only maintain P1 airtime load on top of the P488-monthly fee to avail of the service.
This service can be viewed using the Nokia N92 and Nokia N77.
Initially, myTV can be viewed in Mega Manila, Cebu, Davao, Tagaytay, Batangas, and Baguio City. Boracay and Cagayan de Oro will soon be covered.
PLDT's wholly-owned unit MediaQuest said it poured in $30 million to jstart the mobile TV service.
The company, which focuses on media related investment opportunities, is earmarking $50 million for the next three years to fund the operation of its mobile TV.
myTV is being offered by 360media in cooperation with Smart Communications, which will handle the billing, sale and distribution of mobile TV-capable handsets.
PLDT president Napoleon Nazareno said revenues from the service will be shared between MediaQuest and Smart.
Danilo Mojica, head for Smart’s wireless consumer division, said the PLDT group hopes to attract 60,000 to 70,000 subscribers in the next few months.
"Mobile TV is a natural for a market like the Philippines. Studies show we average nearly four hours a day watching TV. myTV will allow us even more viewing time and will forever change prime time TV," said Mediaquest president Orlando Vea.
Mojica said the PLDT group may create its own programming content soon. "We are ramping up the service within the next few weeks. This is just phase 1 of the commercial launch," said Mojica.
For just P488 a month, Smart subscribers with mobile TV-capable handsets can subscribe to "myTV" and view 10 channels including CNN, MTV Philippines, Cartoon Network, National Geographic Channel, Pinoy Box Office, History Channel, Solar Sports, Basketball TV, ETC and Jack TV.
Local content providers, such as ABS-CBN Broadcasting Corp. and GMA Network Inc., are also being eyed by PLDT to provide content to myTV service.
The monthly package, which is available to both post-paid and pre-paid Smart subscribers, will be an additional charge on top of the regular postpaid airtime plans. Prep-paid subscribers need only maintain P1 airtime load on top of the P488-monthly fee to avail of the service.
This service can be viewed using the Nokia N92 and Nokia N77.
Initially, myTV can be viewed in Mega Manila, Cebu, Davao, Tagaytay, Batangas, and Baguio City. Boracay and Cagayan de Oro will soon be covered.
PLDT's wholly-owned unit MediaQuest said it poured in $30 million to jstart the mobile TV service.
The company, which focuses on media related investment opportunities, is earmarking $50 million for the next three years to fund the operation of its mobile TV.
myTV is being offered by 360media in cooperation with Smart Communications, which will handle the billing, sale and distribution of mobile TV-capable handsets.
PLDT president Napoleon Nazareno said revenues from the service will be shared between MediaQuest and Smart.
Danilo Mojica, head for Smart’s wireless consumer division, said the PLDT group hopes to attract 60,000 to 70,000 subscribers in the next few months.
"Mobile TV is a natural for a market like the Philippines. Studies show we average nearly four hours a day watching TV. myTV will allow us even more viewing time and will forever change prime time TV," said Mediaquest president Orlando Vea.
Mojica said the PLDT group may create its own programming content soon. "We are ramping up the service within the next few weeks. This is just phase 1 of the commercial launch," said Mojica.
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