Yahoo! puts SMS in email

By Alexander Villafania - INQUIRER.net

MANILA, Philippines -- The Philippines will be one of the first countries to have an integrated short messaging service (SMS) from Yahoo! Mail email service as part of the expansion of its worldwide communications services.

The SMS system upgrade of Yahoo! Mail would allow users to send text messages to mobile phones initially to 25 countries, including the Philippines.

The Philippines was chosen to be among the first to use the service due to the country’s high text message traffic. Yahoo! cites National Telecommunications Commission figures stating that there are an estimated 500 million text messages being sent every day this year, compared to just 250 million in 2005.

There are at least 45 million mobile subscribers in the Philippines, according to latest estimates from the NTC.

The service is expected to be activated in two weeks.

Yahoo! partnered with wireless service providers Globe Telecom and Smart Communications for the Yahoo! Mail SMS upgrade. Users of the local Yahoo! Mail (ph.yahoo.com) can send text messages to Globe and Smart subscribers for free.

However, corresponding amounts of two pesos for Smart and 2.50 pesos for Globe are charged to replies to Yahoo! Mail SMS.

Mobile phone users have to first register their phones by typing their Yahoo! Mail username and password and typing the corresponding short codes for each of the telecommunications providers; 62580 for Smart and 2258 for Globe.

Incidentally, Yahoo!’s instant messaging client application already has text messaging features available. The company has yet to verify how the Yahoo! Mail SMS would work alongside the Yahoo! Messenger SMS service.

Yahoo! is still testing Yahoo! Mail Beta, an upgrade to its Yahoo! Mail Classic interface.

Yahoo! also faces competition from local online services company Chikka.com, which is also developing upgrades for its integrated messaging service that allows users to send and receive text messages through the Chikka client.